Industry Studies

Proven, Effective Advertising

See how advertising in Valpak drives sales for businesses in your industry.

Auto Sales and Service

A review of long time Valpak auto & transportation advertisers showed they mailed an average of 9 times a year to 4 different mailing areas. An in-depth analysis showed that the more an advertiser mailed with Valpak, the more their satisfaction increased.

Dining

Valpak households are projected to spend 21% more at full service restaurants than the average household. The Valpak audience is 19% more likely to have eaten at an upscale restaurant in the last 30 days. Restaurant owners mailed over 2.1 billion offers in the blue envelope last year.

Education and Schools

With an average household income that’s 28% higher than national households, Valpak consumers have more discretionary income to spend on their children’s education. Over 50 million education business and school offers were mailed last year in the blue envelope.

Entertainment, Leisure, & Travel

Over 3.4 billion entertainment, leisure, travel and lodging offers were mailed last year in the blue envelope.

Health, Beauty, & Fitness

Valpak consumers spend 15% more at beauty salons and barber shops and 35% more at fitness centers than the average household. Over 816 million health, beauty and fitness offers wewe mailes in the blue envelope last year.

Home Improvement & Services

Valpak consumers are projected to spend 30% more on building and remodeling contractors. Over 5.5 billion home and garden offers were mailed last year in the blue envelope.

Medical Services

One billion medical services offers were mailed last year in the blue envelope. Valpak consumers spend 16% more at dentists than the average household. Valpak consumers spend 17% more at opticians and optometrists than the average household.

Pet Services

Over 56% of Valpak households report owning a pet. Over 130 million pet and pet services offers were mailed last year in the blue envelope.

Professional & General Services

Over 1.3 billion professional and general service offers were mailed last year in the blue envelope. A review of long time Valpak Professional and General Services advertisers showed they mailed an average of 7 times a year to 3 different mailing areas.

Retail

A review of long time Valpak Retail advertisers showed they mailed an average of 6 times a year to 4 different mailing areas. An in-depth analysis showed that the more an advertiser mailed with Valpak, the more their satisfaction increased.

Technology & Communication

Valpak consumers are projected to spend 25% more at computer and software stores than the average household. Valpak consumers are projected to spend 21% more at electronics stores than the average household. Nearly 3.6 million technology and communication offers were mailed last year in the blue envelope.